Help from afar.
When the Australian wildfires started to burn out of control, I felt compelled to do something about it. The koalas were losing their homes. This illustration resided on my Instagram feed and for most of 2019, drove to the donation page for the World Wildlife Fund Australia. Just one of the small ways I try to give back through meaningful work.
Our Brand. Our Patients.
When the CDC announced that people born after the 1960s had to be screened for Hep-C, my client expressed a need for stronger outreach in the patient pieces. I proposed to make their patient assistant program a branded element for patients to feel that their HCP’s urgency and the Pegasys (peginterferon alfa-2a) brand was fully committed to the support program they offered. Ultimately, the client had the logo trademarked for the remaining life of the brand before it went off-patent. PegAssist as a logo had a great run.
Cocktails with a Cause
Helsinn and Prevent Cancer Foundation came together on one enchanted evening to celebrate and encourage the pursuit of a cancer-free world. The soirée was complete with signature cocktails and cue cards for ordering The Grace or The Rainier.