Maurice Villency Rebranding Campaign

Known for it’s family owned business and it’s quirky ads in the 80s, the grandson of the original founder of this NYC signature furniture company sought to rebrand it’s image in the furnishing and interior design market. Launching it’s new ads in the New York Times, the brick and mortar locations received more traffic and positive feedback from interior designers and clientele. The Flagship store was redesigned based off of the minimalist style of the ads. and direct mail pieces.